The advertising business : operations, creativity, media planning, integrated communications /
edited by John Philip Jones.
- Thousand Oaks, Calif. : Sage Publications, c1999.
- 548 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
076191238X (acidfree paper) 0761912398 (pbk. : acid-free paper)
98040120
Advertising--United States.
Advertising.
HF5813.U6 / A635 1999
659.1
Includes bibliographical references and indexes.
076191238X (acidfree paper) 0761912398 (pbk. : acid-free paper)
98040120
Advertising--United States.
Advertising.
HF5813.U6 / A635 1999
659.1