Underwood, Doug.
When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood. - New York : Columbia University Press, c1993. - xix, 259 p. ; 24 cm.
Includes bibliographical references (p. [237]-241) and index.
0231080484 (acidfree paper)
92040020
Newspapers--Marketing.
Newspapers--Management.
Newspaper publishing.
PN4734 / .U63 1993
070.4/068/8
When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood. - New York : Columbia University Press, c1993. - xix, 259 p. ; 24 cm.
Includes bibliographical references (p. [237]-241) and index.
0231080484 (acidfree paper)
92040020
Newspapers--Marketing.
Newspapers--Management.
Newspaper publishing.
PN4734 / .U63 1993
070.4/068/8