Quester, Pascale G.
Basic Marketing : A Managerial perspective / Pascale G. Quester - 3rd ed. - New York : MeGraw-Hill ; c2001. - xvi, 743 p. : ill. ; 25cm.
Includes Index & bibliographical references.
007470835X 9780074708354
Marketing
659.3 / QUBM
Basic Marketing : A Managerial perspective / Pascale G. Quester - 3rd ed. - New York : MeGraw-Hill ; c2001. - xvi, 743 p. : ill. ; 25cm.
Includes Index & bibliographical references.
007470835X 9780074708354
Marketing
659.3 / QUBM