Kent, Raymond
Marketing Research : Measurement, Method & Application / Raymond Kent - New York : Thomson ; c1999. - xiv, 334 p. : ill. ; 25cm.
Includes Index & Bibliographical Reference.
1861521553 9781861523990
Marketing Management
659.383 / KEM
Marketing Research : Measurement, Method & Application / Raymond Kent - New York : Thomson ; c1999. - xiv, 334 p. : ill. ; 25cm.
Includes Index & Bibliographical Reference.
1861521553 9781861523990
Marketing Management
659.383 / KEM