Financial Services Marketing: A reader /
edited by Arthur Meidan & et. al.
- New York : The Dryden Press ; c1997.
- x, 375 p. : ill. ; 25cm.
Includes Index & Bibliographical Reference.
003099019 9780030990199
Marketing Management
659.34 / MEF
Includes Index & Bibliographical Reference.
003099019 9780030990199
Marketing Management
659.34 / MEF