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Batra, Rajeev

Advertising Management / Rajeev Batra - 5th ed. - USA : Prentice Hall ; c1996. - xii, 754 p. : dia. ; 25cm.

Includes Index.

ISBN: 013520917 9780135209172

Subjects--Topical Terms:
Management

Dewey Class. No.: 659 / BAA

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