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Rix, Peter

Marketing : A practical appraoch / Peter Rix - 4th ed. - Boston : McGraw Hill , c2001. - xiv, 569p. : dia. ; 24cm.

Includes index and glossary.

ISBN: 9780074708583 0074708589

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 659.3 / RIM

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