Hawkins, Del I.
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins & Roger J.Best - London : McGraw-Hill ; c2004 . - xxvi,790p. : Dia. ; 22cm .
Includes index.
9780071240406
0071240403
Marketing
659.362 / HAC
Consumer Behavior : Building Marketing Strategy / Del I. Hawkins & Roger J.Best - London : McGraw-Hill ; c2004 . - xxvi,790p. : Dia. ; 22cm .
Includes index.
9780071240406
0071240403
Marketing
659.362 / HAC