Wazir Agha Library, UOS catalog

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Tyagi, C. L.

Consumer behaviour/ C. L. Tyagi and Arun Kumar - New Delhi: Atlantic; c2004. - vii, 200 p. : ill. ; 20cm.

ISBN: 9788126903306

Subjects--Topical Terms:
Advertising & public relations

Dewey Class. No.: 659.362 / TYC

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