Sheth, Jagdish N.
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. - Fort Worth, TX : Dryden Press, 1999. - 1 v. (various pagings) : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
003098016X (pbk.)
98072504
Consumer behavior.
Consumers' preferences.
Consumer satisfaction.
Marketing.
HF5415.32 / .S54 1999
658.8/342
Customer behavior : consumer behavior & beyond / Jagdish N. Sheth, Banwari Mittal, Bruce Newman. - Fort Worth, TX : Dryden Press, 1999. - 1 v. (various pagings) : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
003098016X (pbk.)
98072504
Consumer behavior.
Consumers' preferences.
Consumer satisfaction.
Marketing.
HF5415.32 / .S54 1999
658.8/342