Bly, Robert W.
The online copywriter's handbook : everything you need to know to write electronic copy that sells / Robert W. Bly. - New York : McGraw-Hill, c2002. - xv, 320 p. : ill. ; 24 cm.
Includes bibliographical references (p. 303-305) and index.
0658021141 (alk. paper)
2001044467
Internet marketing.
Advertising copy.
Electronic commerce.
HF5415.1265 / .B59 2002
659.1/0285/4678
The online copywriter's handbook : everything you need to know to write electronic copy that sells / Robert W. Bly. - New York : McGraw-Hill, c2002. - xv, 320 p. : ill. ; 24 cm.
Includes bibliographical references (p. 303-305) and index.
0658021141 (alk. paper)
2001044467
Internet marketing.
Advertising copy.
Electronic commerce.
HF5415.1265 / .B59 2002
659.1/0285/4678