Hannington, Terry.

How to measure and manage your corporate reputation / Terry Hannington. - Aldershot, England ; Burlington, VT : Gower, c2004. - vi, 95 p. : ill. ; 25 cm.

Includes index.

0566085526

2003054704


Corporate image.
Brand name products--Management.
Corporations--Public relations.

HD59.2 / .H36 2004

659.2