Jefkins, Frank William.
Advertising / Frank Jefkins. - Philadelphia, PA : Macdonald and Evans, 1985. - viii, 248 p. : ill. ; 22 cm. - The M & E handbook series, 0265-8828 .
Place of publication stamped on t.p. Includes index.
Bibliography: p. 230.
0712106642 (pbk.)
86114041
Advertising.
HF5823 / .J43 1985
659.1
Advertising / Frank Jefkins. - Philadelphia, PA : Macdonald and Evans, 1985. - viii, 248 p. : ill. ; 22 cm. - The M & E handbook series, 0265-8828 .
Place of publication stamped on t.p. Includes index.
Bibliography: p. 230.
0712106642 (pbk.)
86114041
Advertising.
HF5823 / .J43 1985
659.1