Brands and branding /
[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
- Princeton, NJ : Bloomberg Press, 2004.
- xv, 256 p. : ill. (some col.) ; 22 cm.
- The economist series .
Includes bibliographical references and index.
1576601471 (alk. paper)
2003063819
Brand name products.
Branding (Marketing)
Brand name products--Management.
Brand name products--Forecasting.
HD69.B7 / B733 2004
658.8/27
Includes bibliographical references and index.
1576601471 (alk. paper)
2003063819
Brand name products.
Branding (Marketing)
Brand name products--Management.
Brand name products--Forecasting.
HD69.B7 / B733 2004
658.8/27