Hair, Joseph F.
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - Boston : Irwin/McGraw-Hill, c2000. - xxii, 682 p. : col. ill. ; 26 cm. - Irwin/McGraw-Hill series in marketing .
Includes index.
0256195552 (alk. paper)
99027710
Marketing research.
HF5415.2 / .H258 2000
658.8/3
Marketing research : a practical approach for the new Millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. - Boston : Irwin/McGraw-Hill, c2000. - xxii, 682 p. : col. ill. ; 26 cm. - Irwin/McGraw-Hill series in marketing .
Includes index.
0256195552 (alk. paper)
99027710
Marketing research.
HF5415.2 / .H258 2000
658.8/3