Crawford, C. Merle 1924-
New products management / C. Merle Crawford, C. Anthony Di Benedetto. - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xxv, 534 p. : ill. ; 24 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070275521 (alk. paper)
99034882
New products--Management.
HF5415.153 / .C72 2000
658.5/75
New products management / C. Merle Crawford, C. Anthony Di Benedetto. - 6th ed. - Boston : Irwin/McGraw-Hill, c2000. - xxv, 534 p. : ill. ; 24 cm. - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070275521 (alk. paper)
99034882
New products--Management.
HF5415.153 / .C72 2000
658.5/75