Boyd, Harper W.
Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall. - 3d ed. - Homewood, Ill., R. D. Irwin, 1972. - xv, 813 p. illus. 24 cm.
Includes bibliographical references.
70172964
Marketing research.
HF5415.2 / .B65 1972
658.8/3
Marketing research; text and cases [by] Harper W. Boyd, Jr. [and] Ralph Westfall. - 3d ed. - Homewood, Ill., R. D. Irwin, 1972. - xv, 813 p. illus. 24 cm.
Includes bibliographical references.
70172964
Marketing research.
HF5415.2 / .B65 1972
658.8/3