Wazir Agha Library, UOS catalog

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Packaging strategy : winning the consumer / edited by Mona Doyle. - Lancaster, Pa. : Technomic Pub. Co., c1996. - xii, 179 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references.

ISBN: 1566762987

LCCN: 96060500

Subjects--Topical Terms:
Packaging.
Consumer behavior.
Consumers--Attitudes.

LC Class. No.: TS195 / .P338 1996

Dewey Class. No.: 658.5/64

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