Hisrich, Robert D.
Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters. - 2nd ed. - New York : Toronto : New York : Macmillan ; Collier Macmmillan Canada ; Maxwell Macmillan International Pub. Group, c1991. - xiv, 516 p. : ill. ; 25 cm. - Macmillan series in college marketing .
Includes bibliographical references and index.
0675206472
90049108
Product management.
New products.
HF5415 / .H5436 1991
658.8/02
Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters. - 2nd ed. - New York : Toronto : New York : Macmillan ; Collier Macmmillan Canada ; Maxwell Macmillan International Pub. Group, c1991. - xiv, 516 p. : ill. ; 25 cm. - Macmillan series in college marketing .
Includes bibliographical references and index.
0675206472
90049108
Product management.
New products.
HF5415 / .H5436 1991
658.8/02