Bird, Drayton.
How to write sales letters that sell : learn the secrets of successful direct mail / Drayton Bird. - 2nd ed. - London : Kogan Page, 2002. - ix, 309 p. : ill. ; 24 cm.
Previous ed.: 1994. Includes index.
0749438762
2003447375
GBA2-W8216
Advertising, Direct-mail.
Sales letters.
Business writing.
HF5861 / .B564 2002
808.066659
How to write sales letters that sell : learn the secrets of successful direct mail / Drayton Bird. - 2nd ed. - London : Kogan Page, 2002. - ix, 309 p. : ill. ; 24 cm.
Previous ed.: 1994. Includes index.
0749438762
2003447375
GBA2-W8216
Advertising, Direct-mail.
Sales letters.
Business writing.
HF5861 / .B564 2002
808.066659