Mooij, Marieke K. de, 1943-
Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan. - New York : Prentice Hall, 1991. - xvi, 440 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0134718976
91012208
Advertising.
Advertising media planning.
Comparative advertising.
HF5823 / .M48 1991
659.1
Advertising worldwide : concepts, theories, and practice of international, multinational, and global advertising / Marieke K. de Mooij, with Warren J. Keegan. - New York : Prentice Hall, 1991. - xvi, 440 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0134718976
91012208
Advertising.
Advertising media planning.
Comparative advertising.
HF5823 / .M48 1991
659.1