Nylen, David W.
Advertising : planning, implementation, & control / David W. Nylen. - 4th ed. - Cincinnati, Ohio : College Division, South-Western Pub., c1993. - xiii, 754 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
0538809183
92042795
Advertising.
HF5823 / .N84 1993
659.1/11
Advertising : planning, implementation, & control / David W. Nylen. - 4th ed. - Cincinnati, Ohio : College Division, South-Western Pub., c1993. - xiii, 754 p. : ill. (some col.) ; 24 cm.
Includes bibliographical references and index.
0538809183
92042795
Advertising.
HF5823 / .N84 1993
659.1/11