Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxv, 617 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0130332712
2001016317
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K44 2002
658.8/48
Global marketing management / Warren J. Keegan. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxv, 617 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0130332712
2001016317
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .K44 2002
658.8/48