Hutt, Michael D.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 7th ed. - Fort Worth, TX : Harcourt College Publishers, c2001. - xxxii, 716 p. : ill. ; 26 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
0030291798
00105310
Industrial marketing--Management--Case studies.
HF5415.13 / .H87 2001
658.8/04
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 7th ed. - Fort Worth, TX : Harcourt College Publishers, c2001. - xxxii, 716 p. : ill. ; 26 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
0030291798
00105310
Industrial marketing--Management--Case studies.
HF5415.13 / .H87 2001
658.8/04