Aaker, David A.
Marketing research / David A. Aaker, V. Kumar, George S. Day. - 5th ed. - New York : Wiley, c1995. - xvi, 783 p.: ill.; 26 cm.
Includes bibliographical references and index.
0471552542
94040075
Marketing research.
HF5415.2 / .A14 1995
658.8/3
Marketing research / David A. Aaker, V. Kumar, George S. Day. - 5th ed. - New York : Wiley, c1995. - xvi, 783 p.: ill.; 26 cm.
Includes bibliographical references and index.
0471552542
94040075
Marketing research.
HF5415.2 / .A14 1995
658.8/3