Wazir Agha Library, UOS catalog

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Global marketing management / [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor. - 4th ed. - Reading, Mass. : Addison-Wesley, c1999. - viii, 703 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 0201350629 (pbk.)

LCCN: 98040715

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.

LC Class. No.: HF1416 / .G56 1999

Dewey Class. No.: 658.8/48

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