Rossiter, John R.
Advertising communications & promotion management / Advertising communications and promotion management John R. Rossiter, Larry Percy. - 2nd ed. - New York : McGraw-Hill Companies, c1997. - xvi, 640 p. ; ill. ; 26 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
007053943X (acidfree paper)
96025413
Advertising.
Communication in marketing.
Sales promotion.
HF5821 / .R66 1997
659.1
Advertising communications & promotion management / Advertising communications and promotion management John R. Rossiter, Larry Percy. - 2nd ed. - New York : McGraw-Hill Companies, c1997. - xvi, 640 p. ; ill. ; 26 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
007053943X (acidfree paper)
96025413
Advertising.
Communication in marketing.
Sales promotion.
HF5821 / .R66 1997
659.1