Contemporary strategic marketing / Ross Brennan ... [et al.]. - 2nd ed. - Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003. - xxiv, 380 p. : ill. ; 25 cm.

Rev. ed. of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003.

Includes bibliographical references and indexes.

0230507204 (alk. paper) 9780230507203 (alk. paper)

2007050105


Marketing--Management.

HF5415.13 / .B6783 2008

658.8/101