Wilson, R. M. S.
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1997. - xx, 827 p. : ill. ; 29 cm. - The marketing series. Student . - Marketing series (London, England). Student. .
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover.
Includes bibliographical references (p. 791-811) and indexes.
075062244X
98115257
Marketing--Management.
HF5415.13 / .W547 1997
658.8/02
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. - 2nd ed. - Oxford ; Boston : Butterworth-Heinemann, 1997. - xx, 827 p. : ill. ; 29 cm. - The marketing series. Student . - Marketing series (London, England). Student. .
"Published by Butterworth-Heinemann on behalf of the Chartered Institute of Marketing"--P. [4] of cover.
Includes bibliographical references (p. 791-811) and indexes.
075062244X
98115257
Marketing--Management.
HF5415.13 / .W547 1997
658.8/02