Contemporary marketing.
- Hinsdale, Ill. : Dryden Press, 1974-
- v. : ill. ; 24-28 cm.
- Triennial
- [1st. ed.]-
- 1974: The Dryden Press marketing series 1977: Dryden Press publications in marketing 1980- : The Dryden Press series in marketing .
- Dryden Press marketing series Dryden Press publications in marketing Dryden Press series in marketing .
Published: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western Latest issue consulted: 2009 ed.
Updated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001)).
Vols. for 1974-<1977> have companion publication: Study guide to Boone/Kurtz Contemporary marketing. Vol. for 1977 issued also in expanded form as: Foundations of marketing, [1st ed.]. Vols. for 1977-<1983> have companion publication: Cases for analysis in marketing. Vols. for <11th ed.-> have CD-ROM.
2002204214
Marketing.
HF5410 / .C66
Published: Fort Worth, TX: Harcourt College Publishers, 2001- ; Mason, OH : South-Western Latest issue consulted: 2009 ed.
Updated annually in softcover between eds., 2002- (e.g., 2002 updates 10th ed.(2001)).
Vols. for 1974-<1977> have companion publication: Study guide to Boone/Kurtz Contemporary marketing. Vol. for 1977 issued also in expanded form as: Foundations of marketing, [1st ed.]. Vols. for 1977-<1983> have companion publication: Cases for analysis in marketing. Vols. for <11th ed.-> have CD-ROM.
2002204214
Marketing.
HF5410 / .C66