Marketing : best practices /
Michael R. Czinkota ... [et al.].
- Fort Worth ; Dryden, c2000.
- xxvii, 657 p. : ill. ; 29 cm.
- The Dryden Press series in marketing .
Includes bibliographical references and indexes.
0030211093
00708858
GB99-70629
Marketing.
HF5415 / .M297453 2000
658.8
Includes bibliographical references and indexes.
0030211093
00708858
GB99-70629
Marketing.
HF5415 / .M297453 2000
658.8