The handbook of marketing research : uses, misuses, and future advances /
edited by Rajiv Grover, Marco Vriens.
- Thousand Oaks : Sage Publications, c2006.
- xi, 705 p. : ill., ; 26 cm.
Includes bibliographical references and index.
141290997X (cloth)
2005037844
Marketing research.
HF5415.2 / .H286 2006
658.8/3
Includes bibliographical references and index.
141290997X (cloth)
2005037844
Marketing research.
HF5415.2 / .H286 2006
658.8/3