Johansson, Johny K.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 4th ed. - Boston : McGraw-Hill Irwin, c2006. - xvi, 647 p. : ill. ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072961805 (alk. paper)
2005041505
Export marketing.
Export marketing--Management.
HF1416 / .J63 2006
658.8/4
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. - 4th ed. - Boston : McGraw-Hill Irwin, c2006. - xvi, 647 p. : ill. ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072961805 (alk. paper)
2005041505
Export marketing.
Export marketing--Management.
HF1416 / .J63 2006
658.8/4