Spurgeon, Christina.
Advertising and new media / Christina Spurgeon. - New York, NY : Routledge, 2007. - 135 p. ; 24 cm.
Includes bibliographical references (p. [115]-129) and index.
9780415430340 (hardback : alk. paper) 9780415430357 (pbk. : alk. paper) 9780203935521 (ebook)
2007020168
Internet advertising.
Advertising.
Advertising--Social aspects.
Mass media.
Mass media and business.
HF6146.I58 / S68 2007
659.13/4
Advertising and new media / Christina Spurgeon. - New York, NY : Routledge, 2007. - 135 p. ; 24 cm.
Includes bibliographical references (p. [115]-129) and index.
9780415430340 (hardback : alk. paper) 9780415430357 (pbk. : alk. paper) 9780203935521 (ebook)
2007020168
Internet advertising.
Advertising.
Advertising--Social aspects.
Mass media.
Mass media and business.
HF6146.I58 / S68 2007
659.13/4