McAllister, Matthew P.

The commercialization of American culture : new advertising, control, and democracy / by Matthew P. McAllister. - Thousand Oaks : Sage Publications, c1996. - xii, 296 p. ; 23 cm.

Includes bibliographical references (p. 260-274) and index.

0803953798 (c : alk. paper) 0803953801 (p : alk. paper)

95035569


Advertising--Social aspects--United States.
Mass media--Social aspects--United States.
Advertising--History--United States--20th century.

HF5813.U6 / M327 1996

659.1/042