Bearden, William O., 1945-
Marketing, principles & perspectives / Marketing, principles and perspectives William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 3rd ed. - Boston, Mass. : McGraw-Hill, c2001. - xxxvii, 596 p. : ill. (some col.) ; 28 cm. - Series in marketing . - McGraw-Hill/Irwin series in marketing .
Includes index.
0072322977 (alk. paper)
00056238
Marketing--United States.
HF5415.1 / .B4155 2001
658.8
Marketing, principles & perspectives / Marketing, principles and perspectives William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 3rd ed. - Boston, Mass. : McGraw-Hill, c2001. - xxxvii, 596 p. : ill. (some col.) ; 28 cm. - Series in marketing . - McGraw-Hill/Irwin series in marketing .
Includes index.
0072322977 (alk. paper)
00056238
Marketing--United States.
HF5415.1 / .B4155 2001
658.8