Wazir Agha Library, UOS catalog

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Sissors, Jack Zanville, 1919-

Advertising media planning / Jack Z. Sissors, Lincoln Bumba. - 5th ed. - Lincolnwood, Ill., USA : NTC Business Books, c1996. - xiv, 514 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0844235008 (alk. paper)

LCCN: 95033620

Subjects--Topical Terms:
Advertising media planning.

LC Class. No.: HF5826.5 / .S57 1996

Dewey Class. No.: 659.1/11

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