Reedy, Joel.
Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. - Fort Worth : Dryden Press, c2000. - xxiv, 466 p. : ill. ; 28 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030211077
99064779
Telemarketing.
Internet marketing.
HF5415.1265 / .R44 2000
Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman. - Fort Worth : Dryden Press, c2000. - xxiv, 466 p. : ill. ; 28 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030211077
99064779
Telemarketing.
Internet marketing.
HF5415.1265 / .R44 2000