Dwyer, F. Robert.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 2nd ed. - Boston : McGraw-Hill, c2002. - xxix, 705 p. : ill. (some col.) ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072410639
2001042779
Marketing.
HF5415 / .D92 2002
658.8
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 2nd ed. - Boston : McGraw-Hill, c2002. - xxix, 705 p. : ill. (some col.) ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index.
0072410639
2001042779
Marketing.
HF5415 / .D92 2002
658.8