Wells, William, 1926-
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxxii, 599 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0130477222
2002021433
Advertising.
HF5823 / .W455 2003
659.1
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxxii, 599 p. : col. ill. ; 28 cm.
Includes bibliographical references and index.
0130477222
2002021433
Advertising.
HF5823 / .W455 2003
659.1