Wells, William, 1926-
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - Upper Saddle River, N.J. : Prentice Hall, c1989. - xxi, 614 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
0135978815
97040898
Advertising.
HF5823 / .W455 1998
659.1
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. - Upper Saddle River, N.J. : Prentice Hall, c1989. - xxi, 614 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
0135978815
97040898
Advertising.
HF5823 / .W455 1998
659.1