Churchill, Gilbert A.
Basic marketing research / Marketing research Gilbert A. Churchill, Jr. - 4th ed. - Fort Worth : Dryden Press, c2001. - xvii, 830 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030211042
00102808
Marketing research.
HF5415.2 / .C49 2001
658.8/3
Basic marketing research / Marketing research Gilbert A. Churchill, Jr. - 4th ed. - Fort Worth : Dryden Press, c2001. - xvii, 830 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .
Includes bibliographical references and index.
0030211042
00102808
Marketing research.
HF5415.2 / .C49 2001
658.8/3