Weitz, Barton A.

Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr. - 4th ed. - Boston : McGraw-Hill Irwin, c2001. - xxv, 630 p. : col. ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.) - The McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index.

0072315504 (alk. paper)

00038323


Selling.

HF5438.25 / .W2933 2001

658.85