Lamb, Charles W.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 6th ed. - Cincinnati, Ohio : South-Western, c2002. - 751 p. : col. ill. ; 29 cm. + 1 computer optical disc (4 3/4 in.)
Include bibliographical references and indexes.
0324068611 (acidfree paper)
00053814
Marketing.
Marketing--Management.
HF5415 / .L2624 2002
658.8
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 6th ed. - Cincinnati, Ohio : South-Western, c2002. - 751 p. : col. ill. ; 29 cm. + 1 computer optical disc (4 3/4 in.)
Include bibliographical references and indexes.
0324068611 (acidfree paper)
00053814
Marketing.
Marketing--Management.
HF5415 / .L2624 2002
658.8