Stone, Marilyn A.
International strategic marketing : a European perspective / Marilyn A. Stone and J.B. McCall. - London ; New York : Routledge, 2004. - xx, 262 p. : ill. ; 25 cm.
Includes bibliographical references and index.
041531416X (hbk) 0415314178 (pbk.)
2003021592
Export marketing--European Union countries.
Foreign trade promotion--European Union countries.
Strategic planning--European Union countries.
Export marketing.
Foreign trade promotion.
Strategic planning.
HF1416.6.E85 / S76 2004
658.8/4/094
International strategic marketing : a European perspective / Marilyn A. Stone and J.B. McCall. - London ; New York : Routledge, 2004. - xx, 262 p. : ill. ; 25 cm.
Includes bibliographical references and index.
041531416X (hbk) 0415314178 (pbk.)
2003021592
Export marketing--European Union countries.
Foreign trade promotion--European Union countries.
Strategic planning--European Union countries.
Export marketing.
Foreign trade promotion.
Strategic planning.
HF1416.6.E85 / S76 2004
658.8/4/094