Jain, Subhash C., 1942-
Marketing planning & strategy / Marketing planning and strategy Subhash C. Jain. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., 2000. - xviii, 925 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0324014805
99035181
Marketing--Management.
HF5415.13 / .J35 2000
658.8/02
Marketing planning & strategy / Marketing planning and strategy Subhash C. Jain. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., 2000. - xviii, 925 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0324014805
99035181
Marketing--Management.
HF5415.13 / .J35 2000
658.8/02