Blackwell, Roger D.
Contemporary cases in consumer behavior / Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk. - 4th ed. - Fort Worth : Dryden Press ; Harcourt Brace College Publishers, c1993. - xiii, 526 p. : ill., maps ; 24 cm.
Includes bibliographical references.
1. A-K -- 2. L-Z.
0030970385
93006545
Consumer behavior--Case studies.
Marketing research--Case studies.
HF5415.3 / .B5 1993
658.8/342
Contemporary cases in consumer behavior / Roger D. Blackwell, Kristina S. Blackwell, W. Wayne Talarzyk. - 4th ed. - Fort Worth : Dryden Press ; Harcourt Brace College Publishers, c1993. - xiii, 526 p. : ill., maps ; 24 cm.
Includes bibliographical references.
1. A-K -- 2. L-Z.
0030970385
93006545
Consumer behavior--Case studies.
Marketing research--Case studies.
HF5415.3 / .B5 1993
658.8/342