Bearden, William O., 1945-
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 5th ed. - Boston, Mass. : McGraw-Hill/Irwin, 2007. - xxxvi, 588 p. ; ill. ; 28 cm.
Includes bibliographical references and index.
9780073101200 (alk. paper) 0073101206 (alk. paper)
2005053358
Marketing--United States.
HF5415.1 / .B4155 2007
658.8
Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. - 5th ed. - Boston, Mass. : McGraw-Hill/Irwin, 2007. - xxxvi, 588 p. ; ill. ; 28 cm.
Includes bibliographical references and index.
9780073101200 (alk. paper) 0073101206 (alk. paper)
2005053358
Marketing--United States.
HF5415.1 / .B4155 2007
658.8