Marketing strategy : a decision-focused approach /
Orville C. Walker Jr. ... [et al.].
- 4th ed.
- Boston : McGraw-Hill/Irwin, c2003.
- xviii, 365 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999. Title on CD-ROM: GAMAR 3
Includes bibliographical references and indexes.
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.
0072466707 (alk. paper) 0071151176 (International ed.) 0072466715 (CD-ROM)
2002020042
Marketing--Management.
HF5415.13 / .W249 2003
658.8/02
Rev. ed. of: Marketing strategy / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. 3rd ed. c1999. Title on CD-ROM: GAMAR 3
Includes bibliographical references and indexes.
Systems requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 98, or higher; Microsoft Excel 97 or higher; Microsoft Access 97 or higher and either Netscape Navigator 4.0 or higher; or Microsoft Internet Explorer 5 or higher.
0072466707 (alk. paper) 0071151176 (International ed.) 0072466715 (CD-ROM)
2002020042
Marketing--Management.
HF5415.13 / .W249 2003
658.8/02