Handbook of services marketing & management /
Handbook of services marketing and management
Teresa A. Swartz, Dawn Iacobucci, editors.
- Thousand Oaks : Sage Publications, c2000.
- ix, 521 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
0761916113 (acidfree paper) 0761916121 (pbk. : acid-free paper)
99006902
Service industries--Marketing.
Service industries--Management.
Customer services--Marketing.
Customer services--Management.
HD9980.5 / .H36 2000
658
Includes bibliographical references and indexes.
0761916113 (acidfree paper) 0761916121 (pbk. : acid-free paper)
99006902
Service industries--Marketing.
Service industries--Management.
Customer services--Marketing.
Customer services--Management.
HD9980.5 / .H36 2000
658